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Verified, exclusive, never resold: how our final expense leads are made

We run the ads, verify every phone and introduce you to the client before you call.

·3 min read

Every lead you get from Writesure comes from our own ads. Before it reaches you, the client has answered three required questions, confirmed their phone with a texted code and seen your name on screen. It goes to one agent, you, the moment it's verified, and it's never resold.

Here's what happens at each step and what it gives you.

  1. 1

    The ad offers a licensed agent

    They expect your call

  2. 2

    Three required answers

    Coverage, budget, beneficiary

  3. 3

    Phone verified by code

    A real number that's theirs

  4. 4

    They meet you first

    Your card, email and text

You call, and they're expecting you.

Four steps between the ad and your phone.

We run the ads ourselves

Our leads come from Carrypromise, our own consumer brand. We write the ads, run the campaigns and own the form the client fills out. No affiliate networks, no lead brokers, no aged or recycled data. That's why we can tell you exactly what the client saw and what they agreed to.

The ads don't promise a payout or an instant quote. They offer a licensed agent who helps the client find coverage that fits their budget. More on why that matters in Our leads didn't click for a payout.

Three questions nobody can skip

Before the client reaches the contact form, they answer:

  • How much coverage they want
  • What they can pay per month
  • Who the coverage is for

All three are required. A lead without them never reaches you. Before you dial, you already know what they want, what they can afford and who they're protecting.

Every phone is verified by a texted code

Next, the client enters their name, date of birth, ZIP, phone and, optionally, email. They agree that a state-licensed agent may call, text and email them. That consent is recorded with a TrustedForm certificate, attached to every lead you receive.

Then we text a 4-digit code to the number they entered, and they type it in. No code, no lead.

Carrypromise

Enter the code we texted you

4817
Confirm
No code, no lead.

This is the filter. Fake numbers, typos and someone else's phone don't get through. If a phone isn't verified, the lead isn't sold to anyone.

One lead, one agent, delivered instantly

As soon as the code is confirmed, the lead is matched to one licensed agent in the client's state. It isn't shared with other buyers, and it isn't resold later.

It lands in your Writesure dashboard the moment it's verified, and we alert you the way you choose: SMS, Telegram, email or a webhook to your CRM.

They meet you before you call

Right after the code, the client sees your Agent Card: your photo, name, NPN, licensed state and direct number, with buttons to call you or save your contact. If they left an email, we send your details there too, and they can ask us to text your details to their phone.

Your introduction: on the confirmation page, by email and by text.

So your call doesn't come from a stranger. They know who you are and why you're calling, and they can call your direct line first instead of waiting.

For this to work, your card needs your photo and a number you actually answer. Here's how to set it up.

What you know before you dial

What lands in your dashboard.

Every lead comes with:

  • A phone verified by a texted code
  • Name, date of birth, state and ZIP
  • Email, if the client left one
  • Coverage amount, monthly budget and beneficiary
  • TCPA consent with a TrustedForm certificate
  • Exclusivity: one lead, one agent, never resold
  • Your introduction, already made

If a lead is a duplicate, or the phone turns out to be disconnected or someone else's, it's credited back. See the full refund policy →

Make the intro work for you: add your photo and direct number to your Agent Card →