Pay only for the leads you receive.
Exclusive, real-time final expense leads for licensed US agents. No subscriptions, no minimum spend, no upfront deposit — you add a card and we charge only after a lead is delivered.
How pricing works
Our pricing is simple and transparent. Every lead has a floor price set on a cost-plus basis — what it costs us to acquire the lead plus a transparent platform margin (~10%). You never pay more than your own maximum bid, and you always see the price of each lead in your dashboard.
Our cost to acquire the lead
(varies by source and lead type)
Your floor price
from $17 per lead
One buyer in your state
You pay the floor price
Multiple buyers
You pay the next bid + $1
Second-price auction · never above your max bid
When you're the only agent bidding for a lead in your state, you pay the floor price — nothing more. When several agents want the same lead, it goes to the highest bidder, but they pay only one dollar more than the next-highest bid — not their full maximum. You're always charged the fair market price, never your ceiling.
No upfront payment. Pay as leads arrive.
You add a payment method and start receiving leads. Instead of charging you per lead, we add up the cost of the leads delivered to you and charge your card automatically each time the total reaches your billing threshold.
Your threshold is $50. As leads are delivered, their cost adds up. The moment your delivered leads reach $50, we charge your card $50 and the counter resets. Anything left below the threshold at the end of the month is charged then.
Starts at $50.
Your threshold may increase over time based on your account history. You always see your current threshold and progress in your dashboard.
You only pay for delivered leads.
We never charge for leads you didn't receive.
A receipt for every charge.
Sent automatically, with the last four digits of your card and the leads it covers.
You decide how much you spend.
Every campaign has two limits you set yourself: a maximum bid (the most you'll pay per lead) and a daily cap (the most leads per day). Together they set a hard ceiling on what you can be charged.
Maximum bid
Never pay more than your set price per lead.
Daily cap
Never receive more than your set number of leads per day. Your maximum daily spend is simply your max bid × your daily cap.
Pause anytime
Pause a single campaign or your whole account with one click.
Remove your card anytime
From your dashboard. Once removed, no further charges are made and delivery stops.
Example: 10 leads/day at no more than $25 each means a maximum of $250/day — and not a cent more, no matter what.
Exclusive leads, delivered in real time.
Every lead is exclusive — sold to one agent only, never resold or shared. Leads arrive in real time through your preferred channel: email, messenger, or a webhook into your CRM.
Verified contact data
Name, phone, date of birth, state, and zip, plus a TrustedForm certificate documenting consent. Optional fields (email, coverage preferences, and more) when the consumer provides them.
Quality guarantee
Any lead that fails our quality criteria (fake data, disconnected number, wrong state) is fully credited or refunded when reported within 7 days. See our Lead Quality Policy and Refund & Credit Policy.
Your feedback shapes quality
Tell us how each lead went; honest feedback improves the supply for everyone.
Compliant, consent-based leads.
Our leads come from our own brand, CarryPromise, not from third-party brokers. Every lead is generated through clear, problem-solution marketing — no urgency tricks, no eligibility-check hooks, no misleading creative. Each consumer actively consents under the TCPA, and every submission is independently documented with a TrustedForm certificate. Agents are verified against the NIPR database before they can receive any lead.
Ready to receive your first lead?
Sign up, verify your license, set your states and limits, and add a card. You'll only be charged after a lead is delivered.
Get started