Lead Quality Policy

Effective Date: March 10, 2026
Operated by: ANY ADS LLC
Shams Business Center, Sharjah Media City Free Zone, Al Messaned, Sharjah, UAE
hello@writesure.co

1. Purpose

This Lead Quality Policy defines what constitutes a valid lead on the Writesure platform, how to report quality issues, and how we handle invalid lead claims. Our goal is to maintain a high standard of lead quality and to provide a fair, transparent process for addressing issues.

2. What Constitutes a Valid Lead

A valid lead on Writesure meets all of the following criteria:

• Real person: The lead represents a real individual who voluntarily submitted their information.
• Accurate contact data: The phone number is active and belongs to (or is associated with) the named individual.
• Correct state: The consumer's state of residence matches the state reported in the lead data.
• Genuine intent: The consumer submitted a request for information about final expense insurance coverage through one of our lead generation forms.
• Proper consent: The submission was made with valid TCPA consent, documented by a TrustedForm certificate.
• Exclusive delivery: The lead has not been previously delivered to you or to any other agent through Writesure.

3. Lead Data Fields

Every lead delivered through Writesure includes the following core data:

3.1 Always Included

• First Name
• Last Name
• Phone Number (primary contact method)
• Date of Birth
• State (2-letter code)
• Zip Code
• TCPA Consent Record
• TrustedForm Certificate URL
• Lead Source (campaign/funnel identifier)
• Created At (UTC timestamp of submission)
• Lead ID (unique identifier for tracking and disputes)

3.2 Optional (May Not Be Present)

• Email Address
• Physical Address
• Desired Coverage Amount
• Budget/Affordability Range
• Existing Insurance Status
• Tobacco Use
• Beneficiary Information

The absence of optional fields does not make a lead invalid. These are bonus data points that enhance your conversation but are not guaranteed.

4. What Constitutes an Invalid Lead

A lead is considered invalid and eligible for a balance credit (or invoice adjustment) if any of the following are true:

• Fake or fabricated data: The name, phone number, or other core fields are clearly invented or nonsensical.
• Disconnected phone number: The primary phone number is out of service at the time of delivery.
• Wrong person: The phone number reaches someone who is not the named individual and has no knowledge of the submission.
• Wrong state: The consumer's actual state of residence does not match the state in the lead data.
• No submission: The consumer credibly denies submitting a request for insurance information.
• Duplicate: The same consumer (matched by phone number) was previously delivered to you through Writesure.

5. What Is NOT an Invalid Lead

The following outcomes are normal parts of the lead-to-sale process and do not qualify as invalid:

• Consumer does not answer the phone (voicemail, no pickup).
• Consumer is no longer interested or has changed their mind.
• Consumer already purchased insurance from another source.
• Consumer has a health condition that affects policy eligibility.
• Consumer requests to be added to your do-not-call list.
• You are unable to reach the consumer after multiple attempts.
• The consumer provides a lower coverage amount than expected.

Lead quality is measured by the accuracy and legitimacy of the data at the time of submission, not by whether a sale is ultimately made.

6. How to Report a Quality Issue

1. Note the Lead ID and the specific reason you believe the lead is invalid.
2. Contact us via email at hello@writesure.co or through your established feedback channel.
3. Submit your report within 7 calendar days of receiving the lead.
4. Include any supporting evidence: call logs, screenshots of disconnected number messages, or notes from your contact attempt.

The 7-day reporting window is a firm deadline. Reports submitted after 7 calendar days from lead delivery will not be reviewed or eligible for credit. This deadline ensures timely resolution and accurate quality tracking.

7. Review Process

Upon receiving a quality report:

1. We will acknowledge receipt within 1 business day.
2. Our team reviews the claim, which may include verifying the phone number, checking TrustedForm records, and cross-referencing lead data.
3. A determination is made within 5 business days.
4. If the lead is confirmed invalid, a credit is issued per our Refund & Credit Policy.
5. If the lead is determined valid, we will provide an explanation of our findings.

If you disagree with the outcome, you may request a secondary review by responding with additional evidence.

8. Lead Source and Marketing Standards

All leads on Writesure are generated through the following standards:

• Problem-solution funnels only: Advertising and landing pages present clear, honest information about final expense insurance and invite the consumer to request a quote.
• No misleading tactics: We do not use quasi-government branding, celebrity endorsements, eligibility-check hooks (e.g., "check if you qualify for $25,000"), urgency clickbait, or any deceptive creative.
• Request-a-quote CTA: All forms use a voluntary "request a quote" or similar call to action. The consumer understands they are requesting insurance information.
• TCPA consent on every form: Clear consent language is displayed, and the consumer must actively check a consent box before submission.
• TrustedForm verification: Every form submission generates a TrustedForm certificate providing independent proof of the consumer's action.

9. Continuous Improvement

We use agent feedback to continuously monitor and improve lead quality. Metrics we track include:

• Contact rate (percentage of leads where the consumer was reached).
• Invalid lead rate (percentage of leads reported and confirmed invalid).
• Feedback distribution (contacted, sold, bad number, not interested).

As the platform matures, these metrics will be made available to agents for transparency.

10. Contact

For lead quality questions or to report an issue:

Email: hello@writesure.co