Terms of Service
Effective Date: March 10, 2026
Operated by: ANY ADS LLC
Shams Business Center, Sharjah Media City Free Zone, Al Messaned, Sharjah, UAE
hello@writesure.co
1. Introduction and Acceptance
These Terms of Service ("Terms") govern your access to and use of the Writesure platform, website (writesure.com), and related services (collectively, the "Service") operated by ANY ADS LLC ("Company," "we," "us," or "our").
By creating an account, submitting an application, or using any part of the Service, you ("Agent," "Buyer," or "you") agree to be bound by these Terms. If you do not agree, do not use the Service.
We may update these Terms from time to time. We will notify you of material changes via email or through the Service. Continued use after notification constitutes acceptance of updated Terms.
2. Service Description
Writesure is a lead marketplace platform that connects final expense (FEX) insurance lead generators with licensed, independent insurance agents in the United States.
2.1 Current Service (Early Access)
During the early access stage, the Service operates as follows:
- Lead purchasing is facilitated through invoices and direct communication with our team.
- Leads are delivered via email, messaging platforms (such as Telegram), or other agreed-upon methods.
- Pricing, targeting preferences, and delivery methods are arranged directly between you and our team during onboarding.
2.2 Planned Platform Features
We are developing a self-service platform that will include features such as automated lead delivery, account balance management, real-time bidding, and a buyer dashboard. These features are not yet available and are subject to change. We make no guarantees regarding the timeline or availability of future features.
3. Eligibility and Account Registration
3.1 Eligibility Requirements
To use the Service, you must:
- Be at least 18 years of age.
- Hold a valid, active insurance license in at least one U.S. state.
- Provide a valid National Producer Number (NPN) for license verification via the NIPR database.
- Have the legal authority to enter into these Terms.
3.2 Account Verification
We verify your NPN against the NIPR (National Insurance Producer Registry) database to confirm that you hold an active license. We reserve the right to reject or suspend accounts that cannot be verified. Your NPN is used solely for verification purposes and is never shared with third parties.
3.3 Account Security
You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at hello@writesure.co if you suspect unauthorized access.
4. Lead Purchases and Payments
4.1 Lead Exclusivity
All leads sold through Writesure are exclusive. Each lead is delivered to exactly one agent. Once a lead is assigned and delivered to you, it will not be sold or shared with any other agent.
4.2 Payment Terms (Current Stage)
During the early access stage, payments are processed via invoices. You will receive an invoice for each agreed-upon batch of leads or as otherwise arranged during onboarding. Payment is due upon receipt of the invoice and must be completed before leads are delivered.
4.3 Planned Payment Model
As the platform develops, we intend to introduce a prepaid balance model. Under this model:
- You will fund your account balance via online payment (such as credit or debit card).
- Lead purchases will be debited from your balance automatically.
- The minimum deposit amount, once established, will be communicated during onboarding.
- Balance funds are non-refundable but may be used for any future lead purchases on the platform.
The transition to the prepaid balance model will be communicated in advance, and you will have the opportunity to review updated payment terms before they take effect.
4.4 Pricing
Lead pricing during early access is determined through direct discussion during onboarding, based on your target states and volume preferences. As the platform matures, pricing may transition to a floor-price-plus-auction model, where a minimum price is set per lead and agents bid competitively. Specific pricing details will always be communicated to you before any purchase is finalized.
4.5 Taxes
All prices are exclusive of applicable taxes. You are responsible for any taxes, duties, or fees imposed by your jurisdiction in connection with your use of the Service.
5. Lead Delivery and Quality
5.1 Delivery
Leads are delivered via the method agreed upon during onboarding (email, Telegram, or other channel). We make commercially reasonable efforts to deliver leads promptly. Delivery methods and timing may vary as we refine the Service.
5.2 Lead Data
Each lead includes core contact information such as first name, last name, phone number, date of birth, state, and zip code. Additional data fields (email, coverage preferences, etc.) may be included when provided by the consumer. See our Lead Quality Policy for full details on data fields and quality standards.
5.3 Invalid Leads
If you receive a lead that you believe is invalid (fake data, disconnected phone number, wrong state, or other verifiable deficiency), you may report it in accordance with our Lead Quality Policy and Refund & Credit Policy. Verified invalid leads are eligible for a balance credit (or invoice adjustment during the early access stage).
6. Feedback and Quality Improvement
A core component of the Writesure model is agent feedback on lead quality. By using the Service, you agree to provide honest feedback on the leads you receive when requested. This may include reporting whether you contacted the lead, whether a sale was made, or whether the lead was unreachable.
Feedback is used solely to improve lead quality and platform performance. It is never shared with other agents or used to penalize you in any way.
7. Acceptable Use
Your use of the Service is subject to our Acceptable Use Policy, which is incorporated into these Terms by reference. Key obligations include:
- Contact leads promptly and professionally.
- Do not resell, redistribute, or share lead data with any third party.
- Comply with all applicable laws, including TCPA (Telephone Consumer Protection Act) and DNC (Do Not Call) regulations.
- Do not use lead data for any purpose other than selling insurance products.
Violation of the Acceptable Use Policy may result in account suspension or termination.
8. Intellectual Property
All content, branding, software, and materials on the Writesure website and platform are the property of ANY ADS LLC or its licensors. You may not copy, reproduce, or distribute any part of the Service without prior written consent.
Lead data delivered to you is licensed for your use in contacting the consumer for insurance sales purposes only. You do not own the underlying data and may not use it for purposes outside the scope of this license.
9. Limitation of Liability
To the maximum extent permitted by applicable law:
- The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied.
- We do not guarantee that any lead will result in a sale, a contact, or any particular outcome.
- Our total liability for any claim arising from your use of the Service shall not exceed the total amount you have paid to us in the 90 days preceding the claim.
- We are not liable for indirect, incidental, consequential, or punitive damages, including lost profits or lost business opportunities.
10. Indemnification
You agree to indemnify and hold harmless ANY ADS LLC, its officers, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from:
- Your use of the Service or lead data.
- Your violation of these Terms or any applicable law.
- Your interactions with consumers, including any claims related to TCPA, DNC, or other regulatory compliance.
11. Account Suspension and Termination
11.1 By Us
We may suspend or terminate your account at any time if:
- You violate these Terms or any related policy.
- Your insurance license is revoked, suspended, or expires.
- We detect fraudulent or abusive activity on your account.
- We discontinue the Service or any part of it.
If we terminate your account without cause and you have an unused balance (under the future prepaid model), we will issue a balance credit or arrange a resolution on a case-by-case basis.
11.2 By You
You may close your account at any time by contacting us at hello@writesure.co. Account closure does not entitle you to a refund of any prepaid balance, consistent with our Refund & Credit Policy.
12. Dispute Resolution
12.1 Informal Resolution
Before initiating any formal dispute resolution, you agree to contact us at hello@writesure.co and attempt to resolve the dispute informally for a period of at least 30 days.
12.2 Binding Arbitration
If informal resolution fails, any dispute arising from or relating to these Terms or the Service shall be resolved by binding arbitration administered in accordance with the rules of the International Chamber of Commerce (ICC). The arbitration shall be conducted in English, and the seat of arbitration shall be Sharjah, UAE. The arbitrator's decision shall be final and binding.
12.3 Class Action Waiver
You agree that any disputes will be resolved on an individual basis only. You waive any right to participate in a class action, collective action, or representative proceeding.
13. Governing Law
These Terms are governed by and construed in accordance with the laws of the United Arab Emirates, without regard to conflict of law principles.
14. General Provisions
14.1 Entire Agreement — These Terms, together with the Privacy Policy, Refund & Credit Policy, Lead Quality Policy, and Acceptable Use Policy, constitute the entire agreement between you and ANY ADS LLC regarding the Service.
14.2 Severability — If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.
14.3 No Waiver — Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.
14.4 Assignment — You may not assign your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations without restriction.
14.5 Force Majeure — We shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to natural disasters, acts of government, internet or telecommunications failures, third-party service outages, or disruptions to advertising platforms or payment processors.
14.6 Electronic Communications — By using the Service, you consent to receiving communications from us electronically, including via email and through notifications on the platform. You agree that all agreements, notices, and other communications provided electronically satisfy any legal requirement that such communications be in writing.
15. Contact Information
For questions about these Terms, contact us at:
ANY ADS LLC
Shams Business Center, Sharjah Media City Free Zone, Al Messaned, Sharjah, UAE
Email: hello@writesure.co