Self-serve lead marketplace

Get exclusive final expense leads whenever you need them

Set up a flexible, real-time flow of Final Expense leads. Your states, your volume, your bid, your delivery method. One lead, one agent, pay as you go.

Approvals open in cohorts, capped by verified lead volume. Next cohort: mid-October — sign up now to hold your place.

What you get with every lead

Every lead is exclusive, consent-verified, and delivered the moment it's generated.

Exclusive 1:1

Every lead goes to one agent. Never shared, never resold.

Live leads only

Fresh from active campaigns. No aged packs, no recycled inventory.

Transparent pricing

Second-price auction with a published floor. You set your max bid — and never pay more than the fair market price.

Flexible delivery

SMS, email, Telegram, CRM, webhook. Delivered where you need them.

Clean sourcing

Problem-solution ads only. TCPA consent, TrustedForm, and SMS phone verification (OTP) on every lead.

Warm handoff

After verification, the prospect gets your name and direct line by email — and by SMS when they opt in — and can call you first.

Lead data breakdown

Contact, coverage request, compliance, and tracking — sent to your preferred channel in real time.

Always included

Core contact

The prospect and how to reach them.

First name
Personalized opener
Last name
Verify identity
Phone
OTP-verified, E.164 format
Date of birth
Age for rates and eligibility
State
License match and compliance
ZIP code
Locality for rate quoting
Optional
Email
Second contact channel
City and street address
When the prospect fills them in
Always included

Coverage request

What they asked for. Quote-intent on every lead, not a guess.

Desired coverage
Amount requested
Budget range
Monthly budget they named
Beneficiary
Who the policy is for
Always included

Compliance

Evidence you can show. Every sold lead has all of it.

TCPA consent
Full consent text + checkbox — legal protection for your outreach
TrustedForm cert
Third-party proof of form submission
Phone verified (OTP)
Prospect confirmed the number via one-time SMS code
IP address
Where the form was submitted from
Created at
Exact UTC timestamp — verify freshness
Lead source
Which campaign and funnel generated the lead
Always included

Tracking & delivery

Where the lead came from and how it reached you.

Lead ID
Unique identifier for disputes and tracking
Flow ID
Which funnel variant produced the lead
Click ID
Ad click attribution
Delivery ID
Record of who received the lead and when

All required fields are validated at the point of collection. Optional fields depend on how far the prospect completes the form.

Every lead comes from real ad spend

No middlemen, no recycled lists. We run paid search, social, and native campaigns — and show you where each lead comes from.

Our ad campaigns

Meta AdsMeta Ads
TikTok AdsTikTok Ads
Microsoft AdvertisingMicrosoft Advertising
Google AdsGoogle Ads
RealizeRealize
NewsbreakNewsbreak

Every lead on Writesure comes from campaigns we run and fund ourselves. We control targeting, creatives, compliance, and quality at every step — no third-party aggregators, no recycled data.

Our brand

C

Carrypromise

carrypromise.com

CarryPromise helps people find affordable final expense coverage that fits their real budget. The focus on affordability means lower lapse rates and fewer chargebacks for agents.

Key principles

Affordable coverage people won't cancel
Lower lapse rates for agents
Problem-solution funnels only
Request-a-quote CTA, no clickbait
TCPA consentTrustedForm verifiedPhone verified (OTP)Real-time delivery

Three steps to your first lead

It's fully self-serve — here's how to get started.

Getting started

Get started
01Sign up

Sign up & verify

Create your account and add your NPN. We verify your license against the NIPR database before any leads are delivered.

02Setup

Set up & add a card

Pick your licensed states, then set your maximum bid and daily cap on each campaign. Add a payment method — no deposit and no subscriptions, and you're only charged after a lead is delivered.

03Receive

Receive leads & give feedback

Leads arrive in real time via email, Telegram, or your preferred channel. Tell us how each lead went — your feedback shapes quality.

Changelog

What shipped recently

Dated notes on every change that matters to agents — posted the day it ships, on the platform and on our consumer brand.

writesure

A new changelog

Every change an agent or a consumer can see, dated the day it ships, with a label for the platform and for each brand.

carrypromise

Consumers can text themselves your contact card

On the confirmation page a consumer can tap "Text these details to my phone" and receive your name, NPN and direct line by SMS. Opt-in only, nothing goes out unless they ask.

carrypromise

Consumers get your details by email

Right after phone verification the consumer receives one email with your name, NPN, licensed state and direct line.

See all updates
FAQ

Common questions

Still have questions?

We're here to help — reach out anytime.

Ready to write more policies?

Sign up, choose your states, and start receiving exclusive final expense leads in real time. No contracts, no minimums — pay only for the leads you receive.

Get started